Montrose at its Most – New Office/Retail Space Slated for Development

HOUSTON – October 13, 2016 On behalf of SFT Investments, CBRE announces a new mixed-use retail/office development that is currently available for pre-lease in the heart of the Montrose neighborhood in Houston, Texas.  Situated as a strategic entryway to Montrose from Midtown, the Fairview District – as it will be called – will be comprised of four buildings, offering boutique office, restaurant and retail space, as well as a five-story parking garage. Construction is slated to begin January 2017.

“Office tenants today are looking for an experience. They want to be inspired in their work space and also have direct access to progressive retail and dining concepts,” CBRE’s Rima Soroka said. “The lines between work and leisure are blurred. By creating a destination where work meets play, the Fairview District is the beginning of a special movement that blends flexibility with choice and provides Houston consumers with the urban experiences that they crave.”

Featuring a highly creative design concept, which includes industrial elements such as glass, brick and steel, as well as exposed 10-foot ceilings, the Fairview District will be an attractive development for office tenants who thrive in collaborative work environments. According to Ms. Soroka, who will lease the office component of the development, the office spaces will be suited for a variety of potential tenants in the TAMI (Technology, Advertising, Media and Information) sector, as well as law firms, financial services, and more. Josh Jacobs and Lacee Jacobs, with EDGE Realty, will take the lead on leasing the retail space on behalf of SFT.

“Montrose has served as the cultural hub of Houston for decades,” EDGE Realty’s Lacee Jacobs said. “The Fairview District will offer a unified retail and restaurant destination with new, unique concepts that reflect the neighborhood and the city’s eclectic and diverse personality.”

Involved in Houston real-estate for four decades, SFT has been an early investor in the Montrose neighborhood, winning a 2012 Good Brick Award for its preservation of a historic commercial building at Fairview and Taft, home today to Cuchara, Houston’s first authentic Mexico-City restaurant and Max’s Wine & Dive. The developers, architects, and community stakeholders have worked together to provide local residents with a thriving pedestrian quarter. 

“Fairview District will offer a rare urban experience in Houston: a cultural hub where young professionals and consumers mingle day and night, at work and play,” Fred Sharifi, with SFT Investments, said. “We’re excited to work with industry leading partners such as Gensler to emphasize the pedestrian character of the neighborhood with ample parking to boot.”